If you have been in business for a while, then you have probably heard of the term “lead.” But, what are the different types of leads? It’s important to understand them because this will help you decide which type of leads to pursue, and which to avoid.
Sales qualified leads
Sales-qualified leads are a type of prospect vetted by your sales team to ensure they meet your company’s qualification criteria. An ecommerce leads database has a high probability of converting to a customer. However, they still need to be contacted by your sales team. Ultimately, your company’s conversion rate depends on your ability to effectively qualify prospects.
The first step in qualifying a potential customer is to determine their level of interest. The best way to do this is by conducting a knowledge check. This means asking them a series of questions that relate to the product or service you’re selling. If they answer you affirmatively, you know they’re interested. But if they answer you with conflicting information, you may have a prospective customer that’s not ready to purchase your product.
Another way to identify a potential buyer is by conducting a web site visit. After visiting your website, a visitor may complete a web form and indicate an intent to buy. Or they could have viewed technical specs or pricing.
The next step is to conduct an initial discovery call. It’s important to keep the conversation light and friendly. Rather than making a direct sales pitch, ask the potential customer questions about their needs and challenges.
A question lead is an example of a very short, direct statement. It is used to draw attention to a story and establish relevance to the reader.
In a question lead, the question is often presented in the form of a quotation. This leads to a more readable piece of writing.
Question leads are popular in SEO writing, for example. They are also used in blog posts. These leads can be provocative and interesting. Some editors don’t like them, but they are a good way to hook readers.
Anecdotal leads are similar to question leads, but they focus on a scenario without revealing who is involved. Using anecdotes in your lead is an effective strategy if you have some personal experience that contributes to the piece.
Anecdotal leads can also be more general and descriptive. For example, one example is an anecdote about climate change. You could use a quote from a reputable source, such as the Cincinnati Post.
Another good lead is a “zinger” lead. Zingers are great for grabbing the attention of the reader. They can be as outrageous or as mundane as you’d like. But they should be used with caution.
The best leads are the ones that are interesting, clever and fun. The key to writing a good lead is to be creative.
When it comes to writing a good lead there are many choices to be made. Some writers fall prey to the temptation of over exaggerating a single fact. The key to a winning lead is not in the amount of words, but rather in the quality of the information you provide.
The good lead has four essential attributes. These include the obvious, a well-chosen quote, a relevant statistic, and a memorable gimmick.
The best leads are not only the most interesting, but also the most effective. A lead that is too lengthy or overly wordy will not only be hard to read, but may also result in a slew of unread emails from uninterested readers. In contrast, a short, punchy lead that offers only the most important facts will not only be more engaging, but it will also be more likely to get your message across to the reader.
A great anecdotal lead will show your readers what the story is all about, and it can be as simple as a well chosen quote or as detailed as an interview with the subject of the story. This type of lead is often used by news reporters, opinion columnists, and interviewers as a way to nudge your readers into action.