Choosing the right keywords for your website is crucial, and keyword research should never involve guesswork. To find good keywords, use a tool such as Google Keyword Planner. This tool will pull data from Google Ads and provide accurate search volume and competition information. This tool will also suggest keywords based on the content of your website.
What Are Keywords For SEO?
Keywords fall into two categories: long-tail keywords and short-tail keywords. Long-tail keywords are more targeted and contain less competition than short-tail keywords. These keywords typically range from three to 10 words. Short-tail keywords tend to have high search volume, but they are more difficult to rank for.
Keyword research is typing queries into search engines to uncover keywords people use to look for information SEO Perth. Keywords allow search engines to display the right pages and provide users with relevant information.
It’s crucial for SEO to understand what your audience is looking for and provide content that addresses their needs. Keywords are also used to optimize a website for search engines and help it be visible in organic search results.
When using a keyword tool, make sure it’s unique to your website. Keywords may differ by country or region. For example, in the UK, the keyword “red apple” might be marketed as red apples, but in a city like Seattle, the search term will likely be more specific.