Search engine optimization is the lifeblood of an eCommerce shop. With so many competitors fighting for first place on Google, even the smallest improvements can mean big changes in traffic. Shopify is an easy-to-use platform, and it offers many useful SEO features.
For example, it makes it easy to customize elements like titles and meta tags. Search engines understand the content of a website better when these elements are included.
Is Shopify Good For SEO?
Another benefit of using Shopify for SEO is its speed. Unlike other platforms, which require you to have a server of your own, Shopify’s speed is not limited by any technical limitations.
You can make your Shopify store load faster by compressing photos, selecting a lightweight theme, and avoiding installing too many extensions Shopify SEO Experts. Additionally, you can monitor traffic and conversion statistics from Google Analytics for free.
Shopify has a built-in tool for optimizing home page content. The admin dashboard allows you to change the title, meta description, and URL handle for each page.
Each page should have a unique title tag, but you can also include related keywords. The meta description is the description that shows under the blue links in search engine results.
For SEO, your Shopify store needs to be easy to find on Google. Make sure your store is accessible by creating sitemaps for Google bots. This boosts your ranking. Another SEO tip is to avoid keyword stuffing. This practice creates a bad user experience, which is a major ranking factor for Google.